Marketing Priorities 2017 is the second global survey among over 1,000

brand marketers, agencies and publishers. The survey, fielded between
March and April 2017, evaluates advertising budget shifts, and identifies
which platforms and formats are growing, or declining. It also quantifies
many of the conversations and considerations in the media and marketing
sector, and ranks the key marketing and tech issues shaping the industry
into the future. Many of the results can be tracked against 2016, and new
themes and considerations have been added in 2017 to reflect current
industry talking points.

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