NewBase in UK

China Media Forum

Publicitas China Media Forum

London, 11th October 2012

In response to growing market demand, NewBase Ltd. organised its first China Media Forum. This was an exciting opportunity to listen to, and engage with prominent Chinese media owners and global consumer brands, who elucidated how best to understand the rapidly evolving Chinese consumer group: its patterns, preferences, and consumer spending habits. Our audience learned how best to communicate to this key consumer group as we demystified the major issues that brands and advertisers face when entering the Chinese market.

China is on the mind of every marketing executive. With its population of 1.34 billion and remarkably diverse ethnic groups at various stages of economic development, media planning in China can be a minefield. 

China is a huge economic power, reporting a growth of 9.2% in 2011. Likewise China’s advertising industry is growing rapidly and the market is becoming more fragmented. It is imperative that when planning and buying advertising campaigns in China we learn about the culture and society in order to maximise the potential of advertising campaign. 

Click here for an event summary

Oliver Eills, Managing Director, NewBase Ltd
Tony Qi, VP Strategies and Business Development, NewBase China
Yuval Atsmon, Partner, McKinsey & Company
Florent Bondoux, Head of Strategy & Intelligence, Digital Luxury Group
Alexandre Wehrlin, E-Business Manager, Piaget
Yves-Alain Schwaar, Head of Product & Services Development, NewBase Digital
Peter Jeffrey, Managing Director, AIM for Cathay Pacific & Dragonair
Jennifer Ho, Business Director, Travel + Leisure China
WeiBin Yuan, Deputy General Manager of North China, 21st Century Business Herald
Rob Noss, WW Partner, Client Leadership, Mindshare Luxury

For full programme details click here


This event attracted 100+ at media professionals from media buying and planning agencies as well as brand leaders from the luxury, fashion, retail, banking and technology industry responsible for media and marketing. 

Click here to download the press release
Please get in touch with NewBase’ Marketing Manager and PR contact Evelyn Kogler for further information regarding the event. 

T +44 (0)203 263 6105

View speaker profiles in the event brochure