Terms of Use and Privacy Policy

Terms of Use and Privacy Policy

This Privacy Policy sets out the data processing practices of NewBase.  Please note that all data thus captured will be used and held in accordance with the requirements of the Data Protection Act 2018.
NewBase is an advertising sales organisation, consulting across the media and marketing industries. We represent international media to support their advertising sales across all media channels globally. We also run our own independent programmatic trading desk and proprietary advertising technology that combine data and insights to deliver and optimise digital advertising.
NewBase is mainly concerned about offering you an excellent quality, personalised service. In order to do so we collect data that concerns you, in a general way.
We are committed to respecting your privacy, but we are aware that you may ask yourself how your personal data is protected. The reason we are publishing this statement is to inform you about how we operate.
If you have any concerns over your privacy or data held at NewBase you can contact our data protection officer Andy Vogel, andy.vogel(at)

Personal data is data that allows you to be identified. We collect this through a number of channels;
We operate on a combination of consent, contract and legitimate interest. Specifically;
For our website and media news communications the data is entered by the user through our online form, so you consent to our media search and media news services. This form collects details such as name, email address, location and type of business you are from (usually agency, advertiser or publisher). This allows us to provide a better service to registered users and to improve the content, navigation and localisation aspects of the site.
In addition to our regular media newsletter (fortnightly) from time to time we will use your data to conduct market research on the basis of legitimate interest. NewBase insights run global studies such as Marketing Priorities which is enabled by our global footprint and connection to all aspects of the industry.
Should you wish to unsubscribe from any of these communications you can do so by clicking unsubscribe at the bottom of any email you receive from us.
We also collect data from personal meetings, for example the exchange of business cards, and we also hold details from the processing of our services, these are contractual, for example invoicing, bookings, business connections etc. This data is separately stored and processed through our secure booking systems. We are committed to:

•    Legally collecting this data
•    Storing and processing all data securely.
•    Only collecting data that is necessary to achieve previously specified purposes (e.g. creation of a user account, etc.)
•    Using this data only when necessary.


Your personal data is intended for NewBase and is not used for any purposes outside of NewBase projects. NewBase entities are located in Switzerland, the European Union, the United States and other countries; some of these countries may have a data protection legislation which is different from the one you are used to in your home jurisdiction. By registering your profile on our website you consent to the transfer of your data to these entities at their respective locations. We will always ensure we have a written data processing agreement with these processors to ensure the same level of data protection in the United Kingdom will apply.

We would like to use your personal data to send you details of products or services that we offer that we have identified as likely to be of interest to you.  We will only send you information in line with the preferences you indicated when you provided the personal data.

If at any point you would like to opt-out of receiving communications from us, or would like to update your details and preference that we use to contact you, please contact or please visit to login and update your preferences.

Occasionally we will use an external agency to field our marketing research, transmission of personal data is regulated and protected according to GDPR law and not used for any purpose other than NewBase research. We will ensure that they respect your privacy and abide by all data protection laws.
As a sales organisation, based on legitimate interest, we occasionally purchase data from third party companies. We take care that these companies are GDPR compliant when based in the EEA.  We will always reveal where we sourced your data from when asked and respect your privacy, for example, add you to suppression lists if requested. You can read more about NewBase and the GDPR here.
We do not engage in third party marketing so will not be sharing your data outside of NewBase.


You have rights in respect of your personal data. We will need to confirm your identity before we can consider your request so, if you wish to exercise any of these rights.
You can access and modify your personal data on our web site at any time. If you want to remove your data, please contact us at the following address:  webmaster(at) or contact our DPO.
The GDPR provides the following rights for individuals:

1.    The right to be informed
2.    The right of access
3.    The right to rectification
4.    The right to erasure
5.    The right to restrict processing
6.    The right to data portability
7.    The right to object
8.    Rights in relation to automated decision making and profiling.

You can learn more here

A cookie is a character string emitted by a Web server for the attention of a browser, the latter re-emits this when a request is made to the site. The cookie enables the site to recognise the browsers of users who have already consulted or registered on the site. You can control how websites use cookies by configuring the privacy settings within your browser (please refer to your browser help function to learn more about cookie controls). Note that if you disable cookies entirely, some websites and applications may not function properly.
We and the companies that help us run our business use cookies in several ways, such as:

•    to recognise registered users and to grant them easy access to full factsheets and full media news;
•    to measure usage of various pages on our website and to help us make our information more pertinent to your needs and easy for you to access
•    to provide you the services you requested;
•    to allow us to personalise the content of our website, to tailor our website and online services to your likely interests and to provide you with offers you may be interested in;
•    to allow us to monitor whether your use of our website complies with the applicable Terms of Use.
Although the information provided is free of charge and available to any registered user, we reserve the right, at our sole discretion, to deny access in case of abuse.

An IP address is a code attributed to computers connected to the Internet, which use the TCP/IP protocol. It works in the same way as a phone number and it enables computers to be distinguished from one another. When visiting our website, the IP address used to access the website will be logged along with the dates and times of access. This information is purely used to analyse trends, administer the site, track users’ movement and gather broad demographic information for internal use.   


In order to ensure maximum security for your data, we take appropriate technical and organisational measures. Moreover, we continually improve our data protection systems.
If you have registered (opted in) to our website, we will retain your data until you ask us to delete it. Any other data that is obsolete or irrelevant will be deleted on an ongoing basis.
Processing based on consent
Where we process your personal data based on your consent you have the right to withdraw that consent at any time without reason. You can opt-out by using the unsubscribe/opt-out in any marketing communication we send you and you can contact the DPO at the contact details above.


We reserve the right to modify or update this statement at any time and without notice.  We will always maintain GDPR compliance within our systems and activities.
This does not affect your statutory rights, individuals have the right to raise any concerns to the Information Commissioner’s Office.

Last updated: 2/05/2018

Full Factsheets and News

Full Factsheets and full news are free of charge and available to all registered users. Nevertheless we reserve the right, at our sole discretion, to deny access in case of abuse.

Respect of Intellectual Property Rights

All contents and information published on this web site (texts, images, etc.) belong to NewBase or are subject to an authorisation to use; they are protected by copyright. Use, distribution, copying, reproduction, modification, misrepresentation or transmission without the previous written agreement of NewBase or of the third party owner of the copyright is not allowed.

NewBase retains the right to sue if its intellectual property rights are counterfeited, this includes their rights in penal actions.


Accuracy of data: NewBase first of all, checks if data is correct in order to better manage information. But, despite these efforts, publication on our web site of imprecise, misleading, incomplete, non-authorised or out of date information cannot be prevented. Accordingly, the responsibility of NewBase for the integrity, accuracy and updating of the information is hereby excluded.

General warning : NewBase cannot be considered responsible for direct or indirect damages, which could result from access to or use of this web site, including any deterioration or virus that could infect computer material or any other goods.

Hyperlinks to other web sites

Our web site has several hyperlinks to other independent web sites. NewBase does not edit or control these web sites, which have their own terms of use and privacy policies. Accordingly, NewBase cannot be held responsible for the contents, products, advertisements or other elements or services presented on these web sites.

Respect of privacy

For more information about personal data protection, please read our Privacy Policy

Modification of this statement

This statement may be modified or updated at any time without notice. Accordingly, we encourage you to read it regularly.

Last modified: 02.05.2017

Applicable laws, jurisdiction

The present terms of use and the privacy policy shall be governed by Swiss law. Venue for any dispute hereunder shall be Zurich, Switzerland.

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