NewBase

Press Releases


PRESS RELEASES

Press Release: Publicitas Switzerland rebrands its digital department to NewBase
Press Release: Publicitas Switzerland rebrands its digital department to NewBase

Publicitas, the Swiss based media and advertising services consultancy, has rebranded its Swiss Digital operations to join its global brand, NewBase, in the latest move of its worldwide rebranding campaign. 

Press Release: NewBase launches NewBase:View
Press Release: NewBase launches NewBase:View

NewBase:View is a unified platform across multiple advertising channels, a bespoke window into real-time spending

Press Release: NewBase Marketing Priorities 2017
Press Release: NewBase Marketing Priorities 2017

Targeted advertising, accountability and accurate measurement join this year’s top priorities while content marketing becomes the new normal 

Press Release: Publicitas International Announces Global Rebrand To NewBase
Press Release: Publicitas International Announces Global Rebrand To NewBase

NEWBASE identity highlights its new positioning as a digital innovator with foundation in strategic media marketing.

Publicitas acquired in a management buyout
Publicitas acquired in a management buyout

The management team of Publicitas, a leading media and marketing solutions company, has announced it has completed a buyout of the company from AURELIUS.

NewBase Insights: The Format Effect
NewBase Insights: The Format Effect

Today marks the launch of the Publicitas research The Format Effect Part II - Video, alongside the complete combined white paper: The Format Effect Series.The Format Effect Series is the first global research programme of its kind that focuses on the emotional connection that mobile and video ad formats have with consumers.

International: NewBase Marketing Priorities 2016
International: NewBase Marketing Priorities 2016

We have carried out our first annual survey to review industry priorities. This included finding out what advertisers, agencies and publishers are expecting from the future, and what they believe the next big technology leaps should be.

NewBase Insights: The Format Effect Part 1
NewBase Insights: The Format Effect Part 1

As time spent on mobile devices increases, brands must engage and interact with consumers in this environment to deliver maximum impact. NewBase, in partnership with market research leader, Kantar Millward Brown, and Honor, the new mobile phone brand for digital natives, have investigated different advertising mobile formats to find out their effect on brand appeal.