NewBase

Press Releases


PRESS RELEASES

Press Release: Publicitas International Announces Global Rebrand To Newbase
Press Release: Publicitas International Announces Global Rebrand To Newbase

NEWBASE identity highlights its new positioning as a digital innovator with foundation in strategic media marketing.

Publicitas Insights: The Format Effect
Publicitas Insights: The Format Effect

Today marks the launch of the Publicitas research The Format Effect Part II - Video, alongside the complete combined white paper: The Format Effect Series.The Format Effect Series is the first global research programme of its kind that focuses on the emotional connection that mobile and video ad formats have with consumers.

International: Publicitas Marketing Priorities 2016
International: Publicitas Marketing Priorities 2016

We have carried out our first annual survey to review industry priorities. This included finding out what advertisers, agencies and publishers are expecting from the future, and what they believe the next big technology leaps should be.  The survey, carried out across all regions in April 2016, has highlighted some clear differences between advertisers’ and publishers’ expectations. Overall, industry executives across all businesses highlighted content marketing as the number one focus (from a possible 24), ranking this above anything else.

Publicitas Insights: The Format Effect Part 1
Publicitas Insights: The Format Effect Part 1

As time spent on mobile devices increases, brands must engage and interact with consumers in this environment to deliver maximum impact. Publicitas, in partnership with market research leader, Kantar Millward Brown, and Honor, the new mobile phone brand for digital natives, have investigated different advertising mobile formats to find out their effect on brand appeal.