VIVA INDUSTRIAL TRUST - NewBase

NewBase

Internal page for Case Study


VIVA INDUSTRIAL TRUST


http://www.vivabusinesspark.com/index


Singapore-based REIT Viva Industrial Trust asked NewBase Content to produce a new microsite for their latest property development, Viva Business Park – a large, mixed-used office, retail and f&b project. The microsite had to communicate to a wide-ranging target audience compromising shoppers/diners, office tenants and REIT investors.

NewBase Content delivered a full scope of design and content services, including digital production. The clean, visually-rich website design was based around three core content pillars – Shop, Dine & Play, Invest with Us, and Space to Lease.

Content was brought to life with simple animated infographics and bold use of photography. Full SEO-optimised copywriting services provided a consistent tone of voice, with clear storytelling encouraging reader engagement as they moved through the content.