Internal page for Case Study



NewBase Content spearheads content strategy and development of SPRINGnews, the monthly publication of SPRING Singapore for SMEs, start-ups and partners of SPRING Singapore.

Each issue, we commission articles and photography. To highlight selected SMEs profiled in each issue, we also supply scripts, storyboards and art direction for two videos per month. These videos are uploaded on YouTube and embedded in the flipbook version of every issue of the online magazine. To boost engagement and drive traffic monthly to SPRINGnews, NewBase Content produces a web banner for SPRING’s website and curates a selection of articles for the eDM.

As an enterprise development agency under Singapore’s Ministry of Trade and Industry, SPRING assists Singapore businesses in their growth, with the aim of building trust in local products and services. SPRING works with partners to help enterprises with financing, capability and management development, technology and innovation, and access to markets. As the national standards and accreditation body, SPRING develops and promotes internationally recognised standards and quality assurance infrastructure.

In producing SPRINGnews, our content strategy brands the publication as a useful, relevant, go-to resource for SMEs and start-ups. This means content that encourages innovation and a collaborative business community, and enables entrepreneurship amid Singapore’s future-ready economy.

Every month, our in-house editorial team plans the content calendar, commissioning stories that offer fresh insight into issues and topics that are top-of-mind for business owners. Articles are also on point with practical key takeaways.