PALMER'S - NewBase


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US-based cosmetic brand Palmer’s was seeking to boost their brand and grow sales of their beauty products in the Singapore market. Their key strategy involved driving traffic to the Palmer’s Singapore Facebook page, but they were struggling to find high-quality, localised content to attract the right audience.
NewBase Content embarked on an intensive social media campaign, targeting expectant mothers in Singapore. We took on full Facebook campaign management, including social post copywriting and design, and social contest management. At the same time, we supplied digital advertisement copywriting and design services, plus a media buy and planning campaign on Facebook.
The campaign rapidly hit all its targets, generating excellent audience interaction with social contests and building over 11,000 active followers in just three months.