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NewBase Content manages content strategy and development for IMpact, the online news portal for Singapore’s IMDA (Infocomm Media Development Authority). We research, write and commission up to 20 articles per month, and supply stock library images and specially commissioned photography.

As a statutory board in the Singapore government, the IMDA develops and regulates the converging infocomm and media sectors. IMpact targets a broad business and technology audience including SMEs. Our articles appear on the landing page of the IMDA’s corporate website, helping to showcase the organisation’s latest programmes as well as highlighting the evolving technology and media landscape. 
NewBase Content’s strategy is based on an independent journalistic approach. To engage the target audience, our content must be relevant and useful. Each article therefore focuses on the key takeaways that can benefit the audience. To achieve this, our skilled editors dig deeper into stories, pinpointing the most effective angle to avoid simply telling the audience what they might already know.

NewBase Content recommended the user-friendly framework for the news portal, recommending content pillars, themes and structure. Our in-house editorial team plans the content calendar, commissioning a steady stream of SEO optimised articles from specialist business and media writers. Stories range from AI and fintech to video gaming and the growth of e-commerce. To boost engagement, NewBase Content also delivers a selection of articles for a monthly eDM.

Visit the IMpact website