NewBase Marketing Priorities 2017- NewBase


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NewBase Marketing Priorities 2017

Marketing Priorities 2017 is the second global survey among over 1,000 brand marketers, agencies and publishers.
The survey, fielded between March and April 2017, evaluates advertising budget shifts, and identifies which platforms and formats are growing, or declining. It also quantifies many of the conversations and considerations in the media and marketing sector, and ranks the key marketing and tech issues shaping the industry into the future.
Many of the results can be tracked against 2016, and new themes and considerations have been added in 2017 to reflect current industry talking points.