NewBase

Marketing research


RESEARCH

The Power of Data

We believe that the real power of data is in the ability to read the story it's telling us, its true value depending on how actionable it is in realty.

In 2016 we partnered with Synergy Reseach and Consulting to launch NewBase Insights, which makes use of our extensive intelligence libraries, market intelligence tools and planning data to support our sales teams. Led by Mike Jeanes, a real-life consumer research guru with over 25 years of experience, NewBase Insights produces cutting-edge research for marketers worldwide.

The Evolving Marketer

How is the role of the CMO changing? What are the challenges and the opportunities? NewBase Insights investigates these themes in its latest research project.

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NewBase Marketing Priorities 2017

THE SECOND INSTALMENT OF OUR MARKETING PRIORITIES RESEARCH

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The Format Effect

THE INFLUENCE OF ADVERTISING FORMATS ON CONSUMER EMOTIONS AND BRAND REACTION

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NewBase Marketing Priorities 2016

STEP IT UP TO KEEP UP WITH CONSUMER EXPECTATIONS: NEWBASE GLOBAL MARKETING PRIORITIES 2016

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