NewBase

Marketing research


RESEARCH

The Power of Data

We believe that the real power of data is in the ability to read the story it's telling us, its true value depending on how actionable it is in realty. This is why in 2016 we launched NewBase Insights, our in-house research lab which makes use of our extensive intelligence libraries, market intelligence tools and planning data in support of our sales teams. Led by Mike Jeanes, a real-life consumer research guru with over 25 years of experience, NewBase Insights has also been producing cutting-edge research and there is a lot more to come.

NewBase Marketing Priorities 2017

The second instalment of our global Marketing Priorities research

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THE FORMAT EFFECT

THE INFLUENCE OF ADVERTISING FORMATS ON CONSUMER EMOTIONS AND BRAND REACTION

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NewBase Marketing Priorities 2016

STEP IT UP TO KEEP UP WITH CONSUMER EXPECTATIONS: NEWBASE GLOBAL MARKETING PRIORITIES 2016

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