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Smartphone video is fastest growing online ad format
Smartphone video is fastest growing online ad format

Near half-billion £ rise on smartphone video ads a key factor as phones overtake computers for internet time. Advertisers spent £476 million...

02. May 2018

Podcasts: Who's Listening, and What It Means for Marketers
Podcasts: Who's Listening, and What It Means for Marketers

Whether they're catching up on the news in the car or tuning in to true crime on the treadmill, chances are US consumers are listening to a...

02. May 2018

GDPR impact on Programmatic Trading blog series
GDPR impact on Programmatic Trading blog series

IAB Europe's new GDPR Transparency and Consent Framework ' a unique opportunity for publishers Programmatic technology is now at the forefront...

02. May 2018