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Smartphone video is fastest growing online ad format
Smartphone video is fastest growing online ad format

Near half-billion £ rise on smartphone video ads a key factor as phones overtake computers for internet time. Advertisers spent £476 million...

02. May 2018

Podcasts: Who's Listening, and What It Means for Marketers
Podcasts: Who's Listening, and What It Means for Marketers

Whether they're catching up on the news in the car or tuning in to true crime on the treadmill, chances are US consumers are listening to a...

02. May 2018

GDPR impact on Programmatic Trading blog series
GDPR impact on Programmatic Trading blog series

IAB Europe's new GDPR Transparency and Consent Framework ' a unique opportunity for publishers Programmatic technology is now at the forefront...

02. May 2018

Marketing Analytics Market Benefits from Business Gains of Know-how of Customer Preferences
Marketing Analytics Market Benefits from Business Gains of Know-how of Customer Preferences

The global marketing analytics market is gaining from the profound benefits of marketing analytics that help marketers to evaluate the outcome...

18. April 2018

Global Programmatic Advertising Spending Market - Trends, Drivers, and Challenges
Global Programmatic Advertising Spending Market - Trends, Drivers, and Challenges

The global programmatic advertising spending market is expected to grow to nearly USD 210 billion by 2022, according to a new market research...

18. April 2018

Native Ad Spend Will Make Up Nearly 60% of Display Spending in 2018
Native Ad Spend Will Make Up Nearly 60% of Display Spending in 2018

Thanks to the massive growth of advertising on social networks and mobile devices'two areas where native ads dominate'native advertising now...

18. April 2018

Marketers Waste About One-Fourth of Their Budgets
Marketers Waste About One-Fourth of Their Budgets

Experimentation and long-term agreements contribute to inefficiencies There's an old axiom that marketers waste half of their money, but they...

04. April 2018

Advertisers invest $63bn in programmatic buying but industry concerns loom large
Advertisers invest $63bn in programmatic buying but industry concerns loom large

Global Ad Trends - A focus on threats to the digital advertising ecosystem WARC, the international authority on advertising and media...

04. April 2018

Global Digital Future in Focus
Global Digital Future in Focus

Increased Mobile Measurement Footprint Allows Global Perspective on Mobile Audiences, Apps and Content Categories comScore, Inc. published its...

04. April 2018