NewBase

Media News


Latest Media News

Marketing Analytics Market Benefits from Business Gains of Know-how of Customer Preferences
Marketing Analytics Market Benefits from Business Gains of Know-how of Customer Preferences

The global marketing analytics market is gaining from the profound benefits of marketing analytics that help marketers to evaluate the outcome...

18. April 2018

Global Programmatic Advertising Spending Market - Trends, Drivers, and Challenges
Global Programmatic Advertising Spending Market - Trends, Drivers, and Challenges

The global programmatic advertising spending market is expected to grow to nearly USD 210 billion by 2022, according to a new market research...

18. April 2018

Native Ad Spend Will Make Up Nearly 60% of Display Spending in 2018
Native Ad Spend Will Make Up Nearly 60% of Display Spending in 2018

Thanks to the massive growth of advertising on social networks and mobile devices'two areas where native ads dominate'native advertising now...

18. April 2018

Marketers Waste About One-Fourth of Their Budgets
Marketers Waste About One-Fourth of Their Budgets

Experimentation and long-term agreements contribute to inefficiencies There's an old axiom that marketers waste half of their money, but they...

04. April 2018

Advertisers invest $63bn in programmatic buying but industry concerns loom large
Advertisers invest $63bn in programmatic buying but industry concerns loom large

Global Ad Trends - A focus on threats to the digital advertising ecosystem WARC, the international authority on advertising and media...

04. April 2018

Global Digital Future in Focus
Global Digital Future in Focus

Increased Mobile Measurement Footprint Allows Global Perspective on Mobile Audiences, Apps and Content Categories comScore, Inc. published its...

04. April 2018

Marketers Are Aiming to Centralize Their Data
Marketers Are Aiming to Centralize Their Data

Sometimes the wonkiest changes make the biggest difference. Nearly 50% of the marketers, publishers and tech developers in North America surveyed...

21. March 2018

IAB Europe Releases GDPR Transparency & Consent Framework For Public Comment
IAB Europe Releases GDPR Transparency & Consent Framework For Public Comment

IAB Europe released the draft technical specifications for its GDPR Transparency & Consent Framework ('Framework') for public comment. First...

21. March 2018

The new IAB Research studies 'personal prime times': points of high consumer engagement throughout the day
The new IAB Research studies 'personal prime times': points of high consumer engagement throughout the day

As consumers' media habits evolve, they are creating their own 'personal prime times''points of highly concentrated engagement throughout the...

07. March 2018

The Challenges of Personalization
The Challenges of Personalization

Many haven't fully realized the technology's potential just yet For most marketers, personalization is essential to delivering a good customer

07. March 2018

Ads.txt Adoption Continues Its Steady Growth
Ads.txt Adoption Continues Its Steady Growth

Half of the top programmatic publishers use the measure Ads.txt has emerged as a trend within programmatic advertising over the past year, so...

07. March 2018

Most Marketers Are Integrating Data Across Their Tech Stacks
Most Marketers Are Integrating Data Across Their Tech Stacks

But roughly 40% are merely talking about doing something Data has the potential to revolutionize advertising, but that will only happen if...

20. February 2018

The Outlook for Data 2018: A Snapshot Into the Evolving Role of Audience Insight
The Outlook for Data 2018: A Snapshot Into the Evolving Role of Audience Insight

The third annual benchmarking study explores how digital marketing and media practitioners are using audience data, and how they intend to...

20. February 2018

Premium editorial sites outperform social media for long-term memory encoding
Premium editorial sites outperform social media for long-term memory encoding

A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail...

20. February 2018