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International: Advancing Programmatic Advertising: Buyers and Sellers Seek Greater Control Over Ad Campaigns and Audiences Reached
International: Advancing Programmatic Advertising: Buyers and Sellers Seek Greater Control Over Ad Campaigns and Audiences Reached

As programmatic advertising matures, buyers and sellers no longer see it merely as a means of automating processes, but rather as an advanced...

13. September 2017

International: Innovative digital formats to drive global ad growth to 2019
International: Innovative digital formats to drive global ad growth to 2019

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global

13. September 2017

International: Cross-media measurement and quality metrics remain top of agenda
International: Cross-media measurement and quality metrics remain top of agenda

IAB Europe's new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in

13. September 2017