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New Study Shows Effective Programmatic Ad Buys Remain Elusive Due to Transparency and Complexity Concerns
New Study Shows Effective Programmatic Ad Buys Remain Elusive Due to Transparency and Complexity Concerns

Report Offers Range of Solutions for Ensuring Accountability Achieving transparency in the programmatic media buying ecosystem remains a...

22. May 2017

Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever
Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever

Total Digital Ad Spend Hits a Landmark $72.5 Billion in 2016 While Mobile Ad Revenue Soars to All-Time High of $36.6 Billion, Digital Video...

17. May 2017

Marketers Report That Their Investment In Original Digital Video Has Nearly Doubled Since 2015
Marketers Report That Their Investment In Original Digital Video Has Nearly Doubled Since 2015

80% of Marketers & Media Buyers Plan to Increase Spending on Original Digital Video Through the End of the Year Advertiser investment in...

17. May 2017

Europe's Agencies and Brands Differ on Digital Campaign KPIs
Europe's Agencies and Brands Differ on Digital Campaign KPIs

Little consensus on success metrics in UK, France and Germany The idea that brands and their agencies would work together to set a digital...

17. May 2017