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IAB Europe publishes guidance to drive transparency in digital advertising supply chain
IAB Europe publishes guidance to drive transparency in digital advertising supply chain

IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of...

08. November 2017

Global Content Marketing Market is expected to triple (16.12%) its market size by 2021
Global Content Marketing Market is expected to triple (16.12%) its market size by 2021

A new research document with title 'Global Content Marketing Market 2017-2021' covering detailed analysis, Competitive landscape, forecast and

08. November 2017

Programmatic Advertising Market Poised for Steady Growth in the Future
Programmatic Advertising Market Poised for Steady Growth in the Future

Persistence Market Research (PMR), in its report, projects the global programmatic advertising platform market to register a staggering...

08. November 2017

Survey Spotlights 'Affluencers'  The Powerful New Target Group that Drive Purchases Across Categories
Survey Spotlights 'Affluencers' The Powerful New Target Group that Drive Purchases Across Categories

The Ipsos Affluent Intelligence Group Releases Fall 2017 Ipsos Affluent Survey Affluencers, a powerful grouping of Affluent consumers who also

25. October 2017

New Study Reveals Brands Fail to Use Customer Data to Deliver Personalized Digital Experiences
New Study Reveals Brands Fail to Use Customer Data to Deliver Personalized Digital Experiences

Sitecore research finds that brands aren't equipped to turn customer data into strategies that drive customer loyalty Sitecore Symposium...

25. October 2017

To Achieve Personalization, Marketers Need Resources
To Achieve Personalization, Marketers Need Resources

Some marketers lack time, people and money, while others don't have the right tech Marketers are constantly looking to deliver a personalized...

25. October 2017