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UK Programmatic Advertising Forecast for 2016-2019: The Industry Gets Serious About Fraud and Brand Safety
UK Programmatic Advertising Forecast for 2016-2019: The Industry Gets Serious About Fraud and Brand Safety

The UK market for programmatic digital display ad spending continues to be strong, despite concerns about brand safety and other issues that made...

10. January 2018

Nearly Half of Marketers Don't Know Where Their Ads Are Running
Nearly Half of Marketers Don't Know Where Their Ads Are Running

Survey by the Society for New Communications Research of The Conference Board (SNCR) highlights fact that programmatic advertising is leading to

10. January 2018

Coalition for Better Ads to Introduce Better Ads Experience Program
Coalition for Better Ads to Introduce Better Ads Experience Program

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to...

10. January 2018

Buy and sell-side stakeholders increase recognition of programmatic business impacts beyond efficiencies
Buy and sell-side stakeholders increase recognition of programmatic business impacts beyond efficiencies

Better campaign reporting and control on the buy-side and improved inventory control on the sell-side are now cited more frequently as...

13. December 2017

Audience Data: Where Marketers Are Investing Their Spending
Audience Data: Where Marketers Are Investing Their Spending

US companies will invest more than $20 billion this year on outside data, solutions Marketers continue to face a challenge when it comes to...

13. December 2017

Marketers Taking Active Steps To Safeguard Digital Advertising As Programmatic Media Buying Raises Consumer Concerns
Marketers Taking Active Steps To Safeguard Digital Advertising As Programmatic Media Buying Raises Consumer Concerns

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With...

23. November 2017

Audiences Trust Premium Publishers Over Social Networks For Online News Content, According to New Survey
Audiences Trust Premium Publishers Over Social Networks For Online News Content, According to New Survey

Sharethrough Brand Favorability Study Finds that Readers Distrust and Fail to Engage with Editorial Content on Facebook and Twitter, Despite...

23. November 2017

56% of OTT Co-Viewers Report Talking About Brands & Products They See While Watching TV
56% of OTT Co-Viewers Report Talking About Brands & Products They See While Watching TV

IAB Study Finds That OTT Co-Viewing Audience Skews Toward Younger, Hispanic, Cord-Cutters/Nevers   The Interactive Advertising Bureau (IAB...

23. November 2017