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Ad Effectiveness - Glossary of Terms
Ad Effectiveness - Glossary of Terms

As part of its mission to help the digital industry assess the impact of advertising, the Australian Ad Effectiveness Council has published the

12. July 2017

How Will AI Affect Marketing Efforts?
How Will AI Affect Marketing Efforts?

Improvements in efficiency and personalization are expected According to an April 2017 survey of marketing leaders worldwide from CRM technology

12. July 2017

Have Media Habits Changed Among Millennials and Teens?
Have Media Habits Changed Among Millennials and Teens?

Gen Z is shifting away from blogs and publisher sites Millennials say they are spending more time with video and social, but they are not...

12. July 2017

Marketers Are Thinking Harder About Augmented Reality and Artificial Intelligence
Marketers Are Thinking Harder About Augmented Reality and Artificial Intelligence

But the internet of things is fading as a priority June 21, 2017 | Marketing Technology Share Email Print Many marketers anticipate that...

28. June 2017

88% of Europe's Affluent Trust and Engage with International Media Brands
88% of Europe's Affluent Trust and Engage with International Media Brands

While delivery platforms for media have changed, the media brand is still important and the international media brands are gaining the upper hand...

28. June 2017