NewBase

Highlights


HIGHLIGHTS

Research: The Evolving Marketer
Research: The Evolving Marketer

Global CMOs appreciating the rise in status but feeling the pressure in new study from NewBase

NewBase Insights: Upcoming Research Release
NewBase Insights: Upcoming Research Release

The NewBase Insights team has been hard at work to produce a new study that sets out to understand the changing dynamics in the life of Marketing decision makers.

Transparency: Are We Getting There?
Transparency: Are We Getting There?

The thorniest subject of 2017 is still making the news, how far along are we in the process of fixing digital advertising?

Advertising at the crossroad of science and emotion
Advertising at the crossroad of science and emotion

With the rise of a customer-centric approach to their strategies, marketers worldwide are re-establishing their priorities by investigating what makes their clients, and potential clients, tick.

Intent Marketing - A Better Way for Programmatic
Intent Marketing - A Better Way for Programmatic

It is easy to see how using data that reveals intent towards a brand or product will be greatly beneficial in optimising results of marketing campaigns. Intent beats Identity when it comes to programmatic advertising.

What Do Marketers Want?
What Do Marketers Want?

The NewBase Insights team delved deeper into the ever-changing role of the CMO and Marketing Decision Maker. We asked questions about how the priorities that emerged in our previous research have changed and disrupted their day-to-day work life.

NewBase and the GDPR in Europe
NewBase and the GDPR in Europe

Ready for GDPR? NewBase treats security, data protection and compliance as top priorities.

What Is Net Neutrality?
What Is Net Neutrality?

Our industry operates on the possibility to reach audiences with the same speed and ease all across the internet, but this might change.

Transparency, trust and brand safety: let's talk.
Transparency, trust and brand safety: let's talk.

Next week will be a busy one for NewBase as we will head to New York and Milan for industry events.

Keeping up with NewBase.
Keeping up with NewBase.

We've had a very busy few months at NewBase, here we share news and insights from our world.

Festival of Marketing 2017
Festival of Marketing 2017

Festival of Marketing promised to be a very special edition this year and it did not disappoint. With a stellar line-up of speakers including marketing giants Mark Ritson and Byron Sharp, thinkers and influencers, creatives and scientists, the 12 stages offered back-to-back talks and panels. 

Events season has started, we report on Dmexco and prepare for Festival of Marketing
Events season has started, we report on Dmexco and prepare for Festival of Marketing

As the conversation about the future of advertising becomes more complex and intense, the feeling this year was that Dmexco has moved from a more traditional “trade-show” to a content-driven mega event.

NewBase:View - Programmatic You Can See
NewBase:View - Programmatic You Can See

An inside view of our proprietary digital advertising analytics platform.

Press Release: NewBase launches NewBase:View
Press Release: NewBase launches NewBase:View

NewBase:View is a unified platform across multiple advertising channels, a bespoke window into real-time spending

Press Release: NewBase Marketing Priorities 2017
Press Release: NewBase Marketing Priorities 2017

Targeted advertising, accountability and accurate measurement join this year’s top priorities while content marketing becomes the new normal 

NewBase Insights: The Format Effect Part 1
NewBase Insights: The Format Effect Part 1

As time spent on mobile devices increases, brands must engage and interact with consumers in this environment to deliver maximum impact. NewBase, in partnership with market research leader, Kantar Millward Brown, and Honor, the new mobile phone brand for digital natives, have investigated different advertising mobile formats to find out their effect on brand appeal.