NewBase

Highlights


HIGHLIGHTS

Keeping up with NewBase.
Keeping up with NewBase.

We've had a very busy few months at NewBase, here we share news and insights from our world.

How is the role of Marketing changing?
How is the role of Marketing changing?

The NewBase Insights team launched a new survey last week, calling on all CMOs and Marketing decision makers to share their thoughts with us.

Festival of Marketing 2017
Festival of Marketing 2017

Festival of Marketing promised to be a very special edition this year and it did not disappoint. With a stellar line-up of speakers including marketing giants Mark Ritson and Byron Sharp, thinkers and influencers, creatives and scientists, the 12 stages offered back-to-back talks and panels. 

Events season has started, we report on Dmexco and prepare for Festival of Marketing
Events season has started, we report on Dmexco and prepare for Festival of Marketing

As the conversation about the future of advertising becomes more complex and intense, the feeling this year was that Dmexco has moved from a more traditional “trade-show” to a content-driven mega event.

NewBase:View - Programmatic You Can See
NewBase:View - Programmatic You Can See

An inside view of our proprietary digital advertising analytics platform.

Press Release: NewBase launches NewBase:View
Press Release: NewBase launches NewBase:View

NewBase:View is a unified platform across multiple advertising channels, a bespoke window into real-time spending

Press Release: NewBase Marketing Priorities 2017
Press Release: NewBase Marketing Priorities 2017

Targeted advertising, accountability and accurate measurement join this year’s top priorities while content marketing becomes the new normal 

I AM NEWBASE
I AM NEWBASE

It is our great pleasure to introduce you to our new Brand and Corporate Identity.Evolved from Publicitas International, we marry 127 years of media knowledge with a forward-looking approach to advertising technology and services.

Luxury Brands and the Digital Revolution.
Luxury Brands and the Digital Revolution.

In an industry that is becoming more and more automated, we aim at merging all the great opportunities that technology presents with our market knowledge of global luxury audiences and media expertise.

The Road to Better Advertising
The Road to Better Advertising

Super Bowl night is no doubt one of the most important dates in the diary for the global advertising industry. We reflect on the impact of this special event.

Original research tops the list of effective B2B Content Marketing.
Original research tops the list of effective B2B Content Marketing.

A survey of B2B executives conducted by Clutch in September 2016 identifies original research and data as the most effective B2B marketing approaches.

NewBase Insights: The Format Effect
NewBase Insights: The Format Effect

Today marks the launch of the Publicitas research The Format Effect Part II - Video, alongside the complete combined white paper: The Format Effect Series.The Format Effect Series is the first global research programme of its kind that focuses on the emotional connection that mobile and video ad formats have with consumers.

International: NewBase Marketing Priorities 2016
International: NewBase Marketing Priorities 2016

We have carried out our first annual survey to review industry priorities. This included finding out what advertisers, agencies and publishers are expecting from the future, and what they believe the next big technology leaps should be.

Content and Context: About Native Advertising
Content and Context: About Native Advertising

As Content Marketing heads the priorities for marketers worldwide, we also have to navigate our way around the many delivery options that the digital media market presents. IAB UK recently released a gallery which provides a central reference for content-based advertising and native distribution formats.

NewBase Insights: The Format Effect Part 1
NewBase Insights: The Format Effect Part 1

As time spent on mobile devices increases, brands must engage and interact with consumers in this environment to deliver maximum impact. NewBase, in partnership with market research leader, Kantar Millward Brown, and Honor, the new mobile phone brand for digital natives, have investigated different advertising mobile formats to find out their effect on brand appeal.