NewBase

Highlights


HIGHLIGHTS

NewBase:View - Programmatic You Can See
NewBase:View - Programmatic You Can See

An inside view of our proprietary digital advertising analytics platform.

Press Release: NewBase launches NewBase:View
Press Release: NewBase launches NewBase:View

NewBase:View is a unified platform across multiple advertising channels, a bespoke window into real-time spending

Press Release: NewBase Marketing Priorities 2017
Press Release: NewBase Marketing Priorities 2017

Targeted advertising, accountability and accurate measurement join this year’s top priorities while content marketing becomes the new normal 

The Year of Change: Marketing Priorities 2017
The Year of Change: Marketing Priorities 2017

A few weeks back we announced the second wave of our Marketing Priorities survey.Key emerging trends will be uncovered with the release of the NewBase Marketing Priorities whitepaper on June 14th.

Welcome to NewBase
Welcome to NewBase

A couple of weeks ago we reached out to you with the news that Publicitas International would be rebranding to NewBase.Needless to say, the past two weeks have been filled with excitement, events and great conversations.

I AM NEWBASE
I AM NEWBASE

It is our great pleasure to introduce you to our new Brand and Corporate Identity.Evolved from Publicitas International, we marry 127 years of media knowledge with a forward-looking approach to advertising technology and services.

Luxury Brands and the Digital Revolution.
Luxury Brands and the Digital Revolution.

In an industry that is becoming more and more automated, we aim at merging all the great opportunities that technology presents with our market knowledge of global luxury audiences and media expertise.

The Road to Better Advertising
The Road to Better Advertising

Super Bowl night is no doubt one of the most important dates in the diary for the global advertising industry. We reflect on the impact of this special event.

Original research tops the list of effective B2B Content Marketing.
Original research tops the list of effective B2B Content Marketing.

A survey of B2B executives conducted by Clutch in September 2016 identifies original research and data as the most effective B2B marketing approaches.

Publicitas Insights: The Format Effect
Publicitas Insights: The Format Effect

Today marks the launch of the Publicitas research The Format Effect Part II - Video, alongside the complete combined white paper: The Format Effect Series.The Format Effect Series is the first global research programme of its kind that focuses on the emotional connection that mobile and video ad formats have with consumers.

International: Publicitas Marketing Priorities 2016
International: Publicitas Marketing Priorities 2016

We have carried out our first annual survey to review industry priorities. This included finding out what advertisers, agencies and publishers are expecting from the future, and what they believe the next big technology leaps should be.  The survey, carried out across all regions in April 2016, has highlighted some clear differences between advertisers’ and publishers’ expectations. Overall, industry executives across all businesses highlighted content marketing as the number one focus (from a possible 24), ranking this above anything else.

Content and Context: About Native Advertising
Content and Context: About Native Advertising

As Content Marketing heads the priorities for marketers worldwide, we also have to navigate our way around the many delivery options that the digital media market presents. IAB UK recently released a gallery which provides a central reference for content-based advertising and native distribution formats.

Publicitas Insights: The Format Effect Part 1
Publicitas Insights: The Format Effect Part 1

As time spent on mobile devices increases, brands must engage and interact with consumers in this environment to deliver maximum impact. Publicitas, in partnership with market research leader, Kantar Millward Brown, and Honor, the new mobile phone brand for digital natives, have investigated different advertising mobile formats to find out their effect on brand appeal.

Publicitas Content: 6 big questions about Virtual and Augmented Reality
Publicitas Content: 6 big questions about Virtual and Augmented Reality

This is for real – insights on the present and future of Virtual Reality and Augmented Reality