NewBase

Programmatic advertising


PROGRAMMATIC ADVERTISING

ADDING A HUMAN TOUCH TO TECHNOLOGY

Our Programmatic offering is far from being a machine-led process, it ensures your campaigns are delivered in relevant contextual placements, optimised in real-time. NewBase Programmatic is built with an independent approach and a service ethic that will help you navigate the complexity of programmatic technology. The goal is to grow your business with an ROI and cost effective approach.
Programmatic advertising is an automated way of buying media, made possible by the use of multiple data sets that offers audience targeting options, scalability, cost efficiency and real-time optimization. At NewBase, with our independent approach to DSP selection, we custom-pick the right data sets to reach the right audiences for your objectives.
Our dedicated team will discuss your targets with you, make recommendations and tailor your campaign plans using tech, data and brain power.

 

NEWBASE: VIEW - PROGRAMMATIC YOU CAN SEE

 

INDEPENDENT
Our in-house Trading Desk is fully independent
TRANSPARENT
Reporting will be presented in real time
BRAND SAFE
Guaranteed viewability and fraud-free environments
TAILORED STRATEGIES
Promoting Brand Uniqueness
GREATER REACH
A world of advertising options
LOCALISED TARGETING
Local market knowledge

Tech agnostic

Independence in selecting the right inventory from multiple DSPs is crucial to make your tailored campaign a real success

Tailored strategy

We develop a holistic and fully tailored strategy in order to solve your business problem and maximise your yield

Human touch

We combine brilliant service with the latest advertising technology to unleash the full power of our programmatic offering